For a couple of years, it seems like half the country has been waiting with baited breath to see what would become of Rend Collective Experiment. There's never been any doubting the talents involved; as a teen I was in in awe of Gareth Gilk's drumming, for example (and made a right arse of myself the first time this came out when we were supporting Numinous back in the bad old (read: MNC) days!) There was just too much quality shining out of the first two ORGANic Family Hymnal EPs. (In fact, for two years consecutively we somehow managed to get them to keep donating their wares to the church 21 promo videos. Add to the fact that they're some of the nicest folks in the industry, and it meant there was basically automatic euphoria whenever the news came out last year that they had finally been snapped up by a label. And not just any label, but Survivor Records, best known as one leg of the behemoth that is Kingsway Music. (Kingsway has many legs; if it were a minibeast, it would probably be a short centipede. But anyway.
The album seems epic already; take, for example, the revamp of original Rend track "Faithful". How to make it a full-throated reworking? A genius bit of inter-label management and the pulling in of a guy who's sure to shift a few thousand copies: Mr David Crowder (check it out on their myspace.) You'll remember that we love the Crowder around here so much that we think nothing of insulting his whole band to their megastar faces. So that call works for us.
Anyway, all this is merely a HUGE build-up to the highlighting of their first biggish budget video for (the single?) "Movements" off the new record (released in the New Year, which is, I believe, quite soon.) The pretty colours. HD loves well turned out girls and boys, eh?
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